Privacy Policy

1. Overview

RideWise ("we," "us," or "our") operates the ridewise.us website. This Privacy Policy explains what information we collect, how we use it, and your choices regarding your data. We are committed to keeping things simple — we collect as little data as possible to provide our free price comparison service.

2. Information We Collect

Information you provide

• Pickup and drop-off locations entered in our search form
• Email address (only if you choose to contact us)

Information collected automatically

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent, and referral source
• Cookies and similar tracking technologies (see Section 5)

3. How We Use Your Information

• To calculate and display ride price estimates for your requested route
• To improve our service, fix bugs, and analyze usage patterns
• To display relevant advertisements (via Google AdSense)
• To respond to inquiries if you contact us

We do not create user accounts, sell personal data, or share your location history with third parties for marketing purposes. Location data entered in the search form is used only to calculate your price estimate and is not stored long-term.

4. Third-Party Services

We use the following third-party services that may collect data independently:

• Google Places API — to provide address autocomplete. Subject to Google's Privacy Policy.
• Google Analytics (GA4) — to understand how visitors use our site. Collects anonymized usage data.
• Google AdSense — to display advertisements. May use cookies for ad personalization.

Each of these services has its own privacy policy. We encourage you to review Google's Privacy Policy at policies.google.com/privacy.

5. Cookies

We use cookies and similar technologies for analytics and advertising purposes. You can control cookies through your browser settings. Disabling cookies may affect the functionality of third-party features (such as Google Places autocomplete) but will not prevent you from using our core price comparison service.

6. Data Retention

We do not maintain user accounts or databases of personal information. Search queries (pickup/drop-off locations) are processed in real-time and are not stored beyond the active browser session. Analytics data is retained per Google Analytics' default retention settings (14 months).

7. Children's Privacy

Our service is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly remove it.

8. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, or delete personal data we hold about you. Since we collect minimal data and do not maintain user accounts, there is generally no stored personal data to access or delete. For any privacy-related requests, contact us at the email below.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be reflected by the "Last updated" date at the top of this page. Continued use of RideWise after changes constitutes acceptance of the updated policy.

10. Contact

If you have questions about this Privacy Policy, contact us at hello@ridewise.us.